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Design and creation of 3 promotional posters aimed at encouraging men to embrace Easy Tone footwear.
The Easy Tone Campaign Posters project aimed to visually communicate the benefits of Easy Tone footwear for men through striking and persuasive poster designs.
Graphic Designer
Jemima Ama Neizer & Sandra Paola Neira
In conceptualizing the Easy Tone Campaign Posters, we focused on addressing the common stigma associated with men's footwear choices. By emphasizing comfort, style, and confidence, we sought to challenge stereotypes and promote inclusivity.
The images of the men were generated by an AI image generator and the design of the poster was made using Photoshop.
The campaign posters successfully captured the attention of the target audience, leading to increased interest and engagement with the Easy Tone brand among men.
Despite the complexities of designing without ample visual references of the shoe, we successfully crafted compelling visuals that didn't rely heavily on showcasing the product itself. This approach allowed us to convey the essence and benefits of Easy Tone footwear effectively, resonating with the audience without the need for explicit imagery.
We experimented with various design elements to find the most compelling visual language for promoting Easy Tone footwear to men.
We experimented with various design elements to find the most compelling visual language for promoting Easy Tone footwear to men.
Regular feedback sessions and brainstorming meetings enabled us to refine our ideas and produce cohesive campaign posters that aligned with the brand's objectives.
